An Instameet challenge and photo exhibit

In occasion of the 160th anniversary of the Cedar of Lebanon in La Morra, the living symbol of the Langhe landscape, the Cordero di Montezemolo family chose to celebrate by hosting a digital media event with national audience participation.

In collaboration with Instagramers Italia, we organized an Instameet, inviting about 20 Instagram influencers and food bloggers from all over Italy to meet under the cedar. With their Instagram posts sharing the event, in just one day we organically reached hundreds of thousands of Instagram users.

Using the hashtag #ComeAlberi (“like trees”), we then involved the entire community of Instagramers Italia in a national challenge: in 14 days, we reached 4 million visualizations and over 1,600 photos of centuries-old trees.

The Instameet was an extraordinary success on the level of engagement, as well as with the high level of overall image quality. Take a look at the photos by searching #ComeAlberi on Instagram—and don’t miss the photo exhibit on display in the beautiful courtyard of the Cordero di Montezemolo winery, which will be displayed for the duration of the International White Truffle Fair of Alba!


key services

  • B2C event
  • digital media event
  • digital pr
  • media event
  • media relations
  • PR
  • social media
  • social media management
  • social media strategy